At Banterra, we believe in being more than just a bank for your business. We strive to be your financial partner by offering products that fit your unique needs, building strong relationships, and providing support in every way we can to help your business succeed. One of the ways that we show that support is through Banterra’s “Meet The Merchant” blog series, which provides insight into the entrepreneurial journey of some of our featured business customers and then promoted through our marketing channels. In honor of National Ice Cream Month, continue reading to learn more about Forever Sweet Creamery located in Paducah, Kentucky and owned by Susan Lofton.
What Was The Inspiration Or Motivation In Starting Your Business?
I aspired to be a business owner from a young age. Once the opportunity was presented, I took a leap of faith and full advantage of this endeavor.
Did You Always Dream Of Becoming An Entrepreneur?
Yes, for as long as I can remember.
How Has Your Business Grown Over The Years?
We began as a small, hand-dipped, ice cream shop with two choices that included a cup or cone. At the time, we had limited hours, but now we are open year-round. We have grown and evolved by offering a full menu with full-service ice cream options and pizza
Our sweetest new adventure happened at the beginning of July 2024. In addition to our location in the heart of downtown, we have opened a second location within the historic Coke Plant in Midtown.
What Have You Done To Achieve Such Growth?
Each day we focus on customer service, quality and the image we want to achieve as a business.
What Is One Piece Of Advice You Would Give To Aspiring Entrepreneurs?
Go for it! Do not wait and do not take no for an answer. Additionally, do not let the word “cannot” be a part of your vocabulary.
How Does Your Community Play A Role In Your Success?
Support. If your community does not support you, your doors are as good as shut.
Why Did You Decide To Partner With Banterra?
There are four reasons in which we decided to partner with Banterra. It was because of their service, convenience, professionalism and employees. The whole establishment is wonderful from their banking services to their customer service.
How Has Banterra Helped Your Business To Become More Successful?
Banterra has been dedicated to catering to our business when we needed it the most. We received quick answers to questions and prompt solutions to problems.
Staying Connected With Forever Sweet Creamery
If you would like the scoop on what is happening at Forever Sweet Creamery, make sure to like and follow their pages on Facebook and Instagram. The next time you are in Paducah, Kentucky and find yourself wanting a sweet treat, be sure to stop by one of their two locations.
Choosing Banterra As Your Business Banking Partner
Banterra is proud to support our business customers within our communities. Whether it is banking products, loan offerings, or treasury management tools, we are dedicated to solutions that fit the unique needs of your business. If you are looking to start or grow your entrepreneurial journey, and need a bank that is truly a partner, connect with our team today.
July 31, 2024 by Banterra Bank
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